Privacy Policy

Nova Plasma is committed to protecting the privacy of its users. This Privacy Policy (“Privacy Policy“) describes Nova Plasma’s policies and practices regarding its collection and use of your Personal Information (as described below), and sets forth your privacy rights.

Our Privacy Policy explains:

  • What information we collect and why we collect it.
  • How we use this
  • Your rights with regard to the collection of information.

Nova Plasma develops innovative devices for medical and agro-technology applications. These devices are used for various medical conditions, as well as agricultural applications (“Products”). Nova Plasma also offers various services related to Nova Plasma’s Products and their distribution and operates a website (“Website”) that provides information on Nova Plasma’s Products and such related services (collectively, the “Services”).

If you do not agree with this Privacy Policy, do not use our Services or provide Nova Plasma with your Personal Information (as defined below).

Information Collected

Please note that the scope of this Privacy Policy is limited only to information collected by Nova Plasma through your use of its Services. Some information may be automatically collected, and some is collected when you interact with our Website. The type of information that may be automatically collected when you interact with our Website is collected through a third-party analytics service, which provides tools to automatically collect information about your use of the Website. This information includes your session durations, the content you accessed on the Website, your interactions and user-interface clicks with respect to such content, referring URLs, the frequency and scope of your use of the Website.

Information from which you can be personally identified may also be collected, including but not limited to your name, email address, telephone number, organization, city, country and the location of the computer through which you used the Services (hereinafter: “Personal Information”). Personal Information shall be collected only if received voluntarily by you, including, without limitation, via the following methods:

  1. When you register or complete the contact forms available through the Website.
  2. When you request a demo or request to schedule a demonstration of our Products at your facility.
  3. When you subscribe to our newsletter.
  4. When you provide us with your details at various events such as conferences (in-person and virtual/online) and webinars designated to make Nova Plasma’s Products and Services available to its customers.
  5. When you provide us with your Personal Information during our educational activities.
  6. When you contact us for reasons such as for a specific service, asking questions, requesting information or requesting technical support.


Use of Information

We use the personal information that we collect from you for a range of different business purposes according to different legal bases of processing. We may use or process your personal information for the following purposes. One or more purposes may apply simultaneously.

  1. Providing the Requested Services:
  • We collect Personal Information when we provide technical and professional support for customers who use our Products, request a demo for using them, and contact us for support.
  • We collect and process Personal Information when a user utilizes our case report generator, which may be available via the Website.
  • We will collect your Personal Information to enable you to participate in our events, webinars and educational programs.
  • We will also collect your Personal Information to allow you to use our Platform services, when such are required by you.
  • We will collect your Personal Information to respond to any inquiry you submit when you contact us via the contact forms available through our Services.
  • Your email address and/or your account will be used to send you Service updates and notifications about your account, to respond to you regarding comments or inquiries you have submitted or in order to contact you when Nova Plasma believes it to be necessary.

We process this information, as it is necessary for the performance of a contract we have or may have with you regarding a purchased Medical Product or requested Services.

  1. Improvement and Development of the Services:
  • We collect Personal Information to improve and develop our Services and understand feedback on Nova Plasma’s Services and Products and to help provide more information on the use of those Products and Services quickly and easily.
  • We collect Personal Information for ongoing review and improvement of the information provided on our Website to ensure it is user friendly.
  • We analyze the information we receive from such sources to evaluate and improve our Services, develop new features, and conduct audits and troubleshooting activities.

We process this information in light of our legitimate interest in improving the Services, to allow our users to have the best experience.

  1. Personalize Content, Advertising and Marketing:
  • If you have used Nova Plasma’s Services in the past, we have a legitimate business interest for matching the data we collect with other data we had already collected. This enables us to personalize the content we send you and make it more suitable and relevant to your needs, as well as to improve your experience on the Website by providing personalized content, recommendations, and features.
  • Nova Plasma takes part in many events and conferences, online/virtual and in-person, to present its Products and Services to existing and potential customers. If you register for or attend such events and provide Personal Information, we may subsequently provide you with information and Services associated with the event and offer additional services in which you may have an interest.


We process this information in light of our legitimate interest to enable easy access to information on our Services and Products and to personalize your experience and customize our content.

Disclosure of Information and Transfer of Data

Except as otherwise provided in this policy, we reasonably attempt to ensure that we never intentionally disclose any of your Personal Information to any third party without having received your permission, except as provided for herein or otherwise as permitted or required under law.

We may use third-party companies and individuals to facilitate our Services or any portion thereof, such as marketing, data management, analytics or maintenance services. We may also share your information with our distribution partners who assist us in promoting, training and selling our Products and Services. We currently use Google Analytics for Website analytics purposes. Google Analytics sets their own cookies or other identifiers on your computer, through which they can collect information about your usage of our Website. This helps us compile aggregated statistics about the effectiveness of our Services.

The above-mentioned third parties may be located in countries other than your own, and we may send them information we receive. They may have access to your Personal Information only for purposes of performing these tasks on our behalf and under obligations similar to those in this Privacy Policy. In such cases, they must abide by our data privacy and security requirements, and are not allowed to use personal data they receive from us for any other purpose. When we transfer Personal Information, we use a variety of legal mechanisms, including contracts, to help ensure your rights and protections travel with your data. We will transfer Personal Information within assuring appropriate and suitable safeguards.

We may also transfer your information, including Personal Information, in connection with a corporate merger, consolidation, the sale of related assets or corporate division or other fundamental corporate changes. We may provide access to your Personal Information to our contractors who are performing services for us in connection with our Website or the Services that you have requested and/or to our personnel in order to provide customer services.

Furthermore, information about you or your account may also be released in order to comply with any valid legal inquiry or process such as a search warrant, subpoena, statute or court order. We will also release specific information in special cases, such as if you use the Services to perform an unlawful act or omission or take any act or omission that may damage Nova Plasma, its property and goodwill, or if there is an attempted breach of the security of the Website or a physical or property threat to you or others. The authority supervising such activities is the Israeli Privacy Protection Authority, and you have the right to file a complaint to it or any other relevant supervisory authority.

Your Rights

You have the right at any time to request to access or modify your information. To exercise these options, please contact us at [email protected].

In some jurisdictions, in particular those located within the European Union (the “EU“) or within the European Economic Area (the “EEA“), you may be afforded specific rights regarding your Personal Information. Subject to such eligibility, you may have the following rights to:

  1. Request a rectification of your Personal Information where the information we hold about you is incorrect or incomplete;
  2. Object to the processing of your personal data for direct marketing purposes;
  3. Object to the processing of your Personal Data where our legal basis for that processing is that such processing is necessary for our legitimate interests;
  4. Object to an automated decision making (including profiling) in certain circumstances;
  5. Request the erasure of your Personal Data in certain circumstances, such as where processing is no longer necessary for the purpose it was originally collected for, and there is no compelling reason for us to continue to process or store it;
  6. Receive your Personal Information, or ask us to transfer it to another organization that you have provided to us which we process by automated means, where our processing is either based on your consent or is necessary for the performance of a contract with you.

Generally, with regard to information collected on our Services, Nova Plasma is a “Data Controller”. Therefore, if you wish to exercise the abovementioned rights, please contact us, and we will make our best efforts to fulfill your request.

If you wish to file a request regarding any of the above you may contact us at: [email protected].


We may use “cookies” and/or other technologies or files (collectively, “cookies”) to identify how visitors make use of our Website. This aggregated tracking information may be used to help us improve and enhance the Website’s experience for all of our visitors. In addition, cookies are used for adjusting the Website to your personal preferences. Cookies contain information such as the pages you visited, the length of time you stayed on the Website, the location from which you accessed the Website and more. If you would prefer not to have cookies stored on your computer, you may modify your browser settings to reject most cookies, or manually remove cookies that have been placed on your computer. However, by rejecting the cookies, you may be unable to fully access the offerings on our Website and related Services. To find out more about cookies, visit 

Opt In or Opt Out

You are always in control of your data, and if you choose to receive information from us or others, you can change your mind later. If, at any time, you would like to stop receiving such information or opt out of a feature, you may notify us by writing to [email protected].  You should be aware, however, that it is not always possible to completely remove or modify information in our databases and servers, although we will always make reasonable efforts to do so upon your request. Keep in mind that we may be unable to have your information removed from the records of any third party, who has been provided with your information in accordance with this policy.

Links to Other Websites

The Services may provide links to other websites. Please be aware that these other websites are not covered under our Privacy Policy. This Privacy Policy does not cover the information practices exercised by other providers of products or services, advertisers or other websites, companies or individuals, which are not owned or controlled by Nova Plasma. We suggest that when linking to another website, you always read that website’s privacy policy before volunteering any personally identifiable information.

Data Retention

Generally, Nova Plasma does not retain information longer than necessary to provide its Services and for its reasonable business and lawful needs. If you withdraw your consent to us processing your data, we will erase your Personal Information from our systems (unless the data is required for Nova Plasma to establish, exercise or defend against legal claims or it is necessary for the performance of the requested Services), and when applicable, to inform other relevant parties to which we have disclosed your Personal Information of your erasure request.

California Online Privacy Protection Act

CalOPPA requires commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers, to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. See more about California Online Privacy Protection Act.

According to CalOPPA, we agree to the following:

  • Once this Privacy Policy is created, we will add a link to it on the first significant page after entering our Website.
  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the Website.
  • You can request to change your Personal Information by emailing us.



The CAN-SPAM Act is a Federal US law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

To be in accordance with CANSPAM, we agree to the following:

  • Not to use false or misleading subjects or email addresses.
  • Identify the commercial message sent to you as an advertisement when required.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected] and we will promptly remove you from ALL correspondence.

Children’s Privacy

These Services are not intended for children under the age of 16. We do not, knowingly or intentionally, collect information about children who are under 16 years of age.


Questions Regarding Our Privacy Policy

If you have any questions regarding this Privacy Policy or the practices described above, you may contact us through the contact form provided on this Website or by writing to [email protected].

Revisions and Modifications to our Privacy Policy

We reserve the right to revise, amend, or modify this Privacy Policy at any time. When changing the policy, we will update this posting accordingly. Please review this Privacy Policy often so that you will remain updated regarding our current policies.

Governing Law and Jurisdiction

This Privacy Policy will be governed and interpreted pursuant to the laws of the State of Israel without giving effect to its choice of law rules. You expressly agree that the exclusive jurisdiction for any claim or action arising out of or relating to this Privacy Policy shall be to the competent courts in Tel Aviv, Israel, to the exclusion of any other jurisdiction.

Last updated: December 2020